How you can use WhatsApp Automation for Business?

We all want quick replies on WhatsApp. Let us be real; it feels irritating when someone does not reply. Well, your customers feel the same way. Surely, you do not want them to feel that way. This is where WhatsApp automation comes into play. Today, WhatsApp is widely used in all facets of life, and it has introduced modern features.

Currently, WhatsApp has around 2 billion active users globally. WhatsApp business for marketing is well in the game now as well, with over 50 million global users. Your business can benefit from it as well. For that, WhatsApp automation can add a lot of value to your business.

Here, we will help you build a sound understanding of WhatsApp Automation. Moreover, we will tap into ways you can use it to drive more value in your business. Let us begin!

Understanding WhatsApp Automation

Although we have hinted at it at the start, we will talk more about it now.

Many businesses lose potential customers just because they could not give a timely response to them. Well, to people, this might seem normal. However, only a businessperson knows how big the loss is when you even lose a single customer. It can cost you a lot. Now, you do not want to bear that loss. In fact, that loss of a customer can take a toll on various aspects of your business.

In almost all businesses, the delay in response in customer service or slow customer service can lead to severe frustration. Now, these frustrated customers are unhappy with you. This whole thing counts as a bad customer experience, which can haunt the business later. Moreover, 91% of the unhappy customers will simply leave. In addition to that, 56% of the customers will stop doing business if they are met with a bad customer experience.

Well, surely you do not want that to happen to you. Then it is time to find a solution for that. Let us do it.

First, a good way is to switch your customer service to messaging apps now. Without any tint of doubt, WhatsApp is the best choice. Next, you can benefit from a phenomenal and game-changing feature of WhatsApp Business API, which is called WhatsApp Automation.

Let us see what WhatsApp Automation is.

What is WhatsApp Automation?

In essence, WhatsApp Automation is a group of APIs. This interacts with the messenger running in an Android emulator. This enables developers to build projects that automate the receiving and sending of messages. Moreover, this automation involves adding new contacts and broadcasting messages to multiple contacts. This feature can also send WhatsApp advertising messages.

How you can Automate WhatsApp Messaging for your Business?

For this, you need to have WhatsApp API. You can also use the WhatsApp Business App. However, WhatsApp API offers more advanced automation features that result in a better experience.

You can integrate WhatsApp bots into your WhatsApp Business API. This will ultimately make accessibility easy for your customers. Your customers will now get timely and instant replies.

What you can do with WhatsApp Automation?

You can have sheer control over your business messaging. With this feature, you can automate the entire message flow. You can make a custom message flow that can cover the whole conversation. Next, it can automate your sales process with the bots as well. Besides that, you can apply the automated notifications feature to improve the overall experience. You can fully experiment with this amazing feature and drive your desired results.

Discover more about how WhatsApp Automation can be integrated with CRM.