Whether you are in the business of selling goods or you offer exclusive services to your customers, you have to spread the word about your products or services in order to get people to buy them. Your client base is the lifeblood of your company and you have to keep your existing clients coming back to you for more. According to one of the researches, UK businesses lose £12 billion every year as a result of poor customer service. Therefore, it’s quite important to work on improving your customer service quality and increasing your customer loyalty among clients.
At the same time, you have to attract a steady stream of new customers in order to thrive in this cut-throat business world. It doesn’t matter whether you own a brick and mortar shop in a mall or an attractive e-commerce website in the virtual world, the rules of the game are the same; you have to promote your products and services in the best way possible in order to stay alive and take your business to the next level. How do you go about pursuing this goal will ultimately depend on your budget and your future plans. Here are some ways that can help you inform your customers about a new offering without breaking your bank
The best way to spread the word about your new offering is to arrange a promotional event in the local community. At Forbes, they suggest that offering freebies, handsome discounts, and free coupons to the participants can help you engage better with your customers about the new offer. People are usually afraid of trying new products especially if they have to spend money out of their pocket. However, they won’t miss a chance if it is offered for free. Offering free promotional products is an effective way to gain the attention of your customers that might not otherwise be interested in purchasing it.
The easiest and most effective way to inform your customers about a new offering is to use various social media channels and Facebook in particular. You can start a teaser campaign about your new offering on Facebook or other powerful social media platforms way before the actual launch of your product or service. The basic purpose of a teaser campaign is to spread the word in the social media community that something exciting is about to happen. The response you will get from such a teaser campaign will ultimately depend on the how effectively you are able to design and manage it.
Your existing customers are the real assets of your business. They are the ones, who have used your products and services and trust your business. It is much easier for you to sell your new product or service to your existing clients. The only thing you need to do is to make them aware that you have now added a new product line and the best way to go about it is to offer them an exclusive offer.
Whether you are interested in using social media platforms or you want to use printed marketing material to inform your customers about a new offering, using the best CRM software will help you achieve your marketing goals in the easiest way possible. Using the important data collected by the CRM software, you will be able to design and launch a marketing or advertising campaign as per the demands and preferences of your potential customers. This ensures that your marketing budget and efforts will not be directed at the wrong audience and get wasted.
Find out more about our in-house developed, super easy to handle CRM system, QuickDesk: