Without loyal customers, you cannot think of growing a successful business. The best way to retain your customers is to keep them engaged at all times. One way of doing this is to use the emails of your customers in your marketing campaigns. Email marketing has become a very powerful marketing tool in recent years, thanks to the increase in the use of various mobile phones, and other digital devices.
However, there is a very thin line between engaging your customers and distracting them. A lot of the businesses operating in Singapore or other parts of the world just keep on shoving sales pitches down the throats of their customers without realizing that this strategy can prove fatal for the company.
You should be very careful while using your customer’s email addresses for your marketing campaigns. The time, content, and frequency of the emails play big roles in deciding the outcomes of your email marketing campaign. To give yourself the best chance, you need to learn how to best use your customer’s email address to your advantage. The best CRM software can help you learn everything you need to know about your customers. Once you have all the necessary data, you will be able to send emails that each individual customers will find relevant.
Here are some professional tips that can help you best make use of your customer’s email addresses:
In order to gain the maximum advantage of using your customer’s email addresses for your marketing campaign, you need to make sure to segment your client base first. There is no point in sending the same marketing material to everyone. Although it makes a lot of sense, only a few businesses take the time out to do any segmentation at all, just because they think it is a time-consuming process. The good thing is that now you can easily segment your customers based on their RFM (Recency, Frequency, and Monetary value) using a CRM software.
In this age of technology, sending personalized auto-generated emails to your valued customers is just a click away. The best CRM software gives you the power to send quality automated emails to hundreds and thousands of your customers with the click of your mouse button. Using a CRM software, you can find out exactly where an individual customer is sitting in your sales funnel. You can use the information from your CRM software to move your customers from one stage of the sales funnel to the next.
Last but not the least; make sure that the content of your email is in line to where an individual customer or a group of customers are sitting in your sales funnel. A well-written, well- focused, and a simple-to-read copy can be the difference between a sales lead and a loyal customer.