It is essential to have a well-established and properly planned on-boarding process, especially for client-based companies. By using customer services, your clients will truly be able to understand your brand and your product’s potential. It is not necessary that all clients are comfortable with self-training so it becomes important to provide them with on-boarding services. With time, they will understand technical and functional aspects of the products.
Following are a few ways you can use your CRM system to improve your client on-boarding process:
First and foremost, you should contact your client or customer. This is because the client has already paid you and now he wants to avail your services or product. It is preferable not to wait for the customer to call you; connect with your customer and ask their feedback regarding products and services. If they have not started using it you can always give them a brief demo and help them to get most of your product.
Most customers and clients see a complete demo before selecting services and/or products; and once more when they are using the service or product. This will allow for the customer’s better understanding and get the full advantages out of the CRM.
It is essential to provide basic training to first-time customers or clients to acquaint them with the product. There is a chance that some of the clients may require specific features. You may demonstrate the selection of specific features of the CRM systems for such clients
If your client has recently started availing your products and services and is using webinars as a guideline, you can always give them their progress report. It will encourage the user to continue using your services and products. This would allow them to see their growth.
It is preferable to provide various platforms for customers and clients to connect with you. Additionally, it is also preferable not to restrict communication with them. You can always connect with them on call, text, chat, or email. Also, encourage your clients to communicate on social media. This could help increase the product rating and brand awareness.
Another way you can use CRM systems for improving client on-board process is by encouraging clients to convert to a premium package from the free trial. Very few clients convert their free trials to the premium package but those who do constitute loyal customers.
By using CRM efficiently, you can ensure that your customers and clients remain satisfied and happy.