common problems companies face
Unequipped with the right skills to develop workable Inbound strategies
Difficulties in generating quality lead
Failure to measure marketing efforts
Why This Training?
Result-Oriented
- Geared towards improving not just marketing skills, but also the skill in closing sales
- Course is aggregated into three duration allowing learners to work on their company’s tasks while on training
Hands-On Training
- Hands-on training in the real working environment and yield measurable result for your company
- Experienced trainers to provide valuable insights based on your business industry and specific needs
What's In It For Me As An Employer?
You Will Walk Away With..
- AN EFFECTIVE, WORKABLE INBOUND MARKETING PLAN CUSTOMIZED FOR YOUR BUSINESS NEEDS
- IMPROVED CONTENT CURATION STRATEGIES ACROSS VARIOUS SOCIAL MEDIA PLATFORMS
- THE RIGHT DIGITAL SKILLS AND FRAMEWORK TO CLOSE SALES EFFECTIVELY
- THE KNOWLEDGE ON HOW TO UTILISE SOCIAL MEDIA TO GENERATE QUALITY TRAFFIC AND LEADS
- THE SKILLS TO UTILISE DIGITAL MARKETING TOOLS TO MEASURE THE EFFECTIVENESS OF YOUR MARKETING STRATEGIES
Government Training Grant
- UP TO 90% COURSE FEE SUBSIDIZED
- **FOR MORE INFORMATION ON THE ELIGIBILITY CRITERIA DO CONTACT US AND WE ARE GLAD TO ASSIST YOU.
Learning Design
Classroom Breakdown
Course Fees
SG Citizen (21-39 years old) or SG PR (up to 50% course fee subsidy) |
SG Citizen (Above 40 years old) (up to 70% course fee subsidy) |
|
Self-sponsored | $1, 277.50 | $766.50 |
Company-sponsored (Enhanced Training Support for SME) |
$766.50 | $766.50 |
Company-sponsored (Non-SME) |
$1,277.50 | $766.50 |
Original course fee: $2, 555.00 (without GST)
*All amount stated above are nett fee
Fees can be further offset by SkillsFuture Credit for Singapore aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account (PSEA) Funds for self-sponsored
*For courses commencing on or after 1 Jan 2022, SkillsFuture course funding will be revised to a basedline of 50% subsidy with an additional 20% subsidy (up to 70% subsidy) for eligible SMEs and mid-career individuals (Singapore citizens above 40 years old).
For courses commencing on or before 31 December 2021, course fee subsidy is capped at 50% of course fee or $15/hour, whichever is lower for Singapore citizens aged 21-39 years old or Singapore Permanent Residents 21 years old and above
Course Curriculum
Analyse social media platforms
Develop social media strategies and productivity
- Develop social media marketing funnels to churn leads into sales
- Analyse the performance of social media management campaigns
- Improve social media engagement for your business
Set up and implement for Inbound Marketing with Social Media Strategies
- Learn to plan and implement inbound marketing strategies according to the customer journey map
- Improve your organisation’s overall marketing strategy
Develop communication responses on social media platforms
- Develop a plan to increase customer loyalty based on organisation-wide policies and guidelines
- Plan your next Advocacy Campaign by following essential steps
Develop content on social media platforms
- Learn tips and techniques to curate engaging content
- Use a web-based software to create visual content with beautiful templates
- Develop marketing content for social media purposes
Manage social media content for advertisement
- Understand the processes involved in content creation and curation
- Plan and schedule a content calendar for different channels
- Align your budget with your marketing goals
Manage inbound marketing activities to achieve goals
- Build Inbound marketing activities to convert prospects to leads
- Ways to improve your inbound marketing strategy
Lead customers through decision-making process
- Understand processes involved in converting prospects into leads
- Guide customers through the customer decision processes
- Nurture leads through sales automation
Evaluate and optimise the ads performance
- Measure social media ROI for better performance
- Review and analyse customer behaviours, interests and demographics
Monitor marketing strategy implementation
- Monitor and review organisations’ inbound marketing strategy implementation and effectiveness in generating leads and conversions
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