upskill your employee into digital marketing professionals to drive more sales for you!

We equip your sales and marketing team with the right digital tools and digital solutions to help them close more sales effectively!

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common problems companies face


why this training?


  • Geared towards improving not just marketing skills, but also the skill in closing sales
  • Course is aggregated into three duration allowing learners to work on their company’s tasks while on training

hands-on training

  • Hands-on training in the real working environment and yield measurable result for your company
  • Experienced trainers to provide valuable insights based on your business industry and specific needs

what's in it for me as an employer?

you will walk away with..

  • An effective, workable inbound marketing plan customized for your business needs
  • Improved content curation strategies across various social media platforms
  • The right digital skills and framework to close sales effectively
  • The knowledge on how to utilise social media to generate quality traffic and leads
  • The skills to utilise digital marketing tools to measure the effectiveness of your marketing strategies

government training grant

  • Up to 90% course fee subsidized
  • **For more information on the eligibility criteria do contact us and we are glad to assist you.

learning design

classroom breakdown

Classroom facilitation
44 hours
2 hours

course fees




SG Citizen (21-39 years old) or SG PR 

(up to 50% course fee subsidy)

SG Citizen

(Above 40 years old)

(up to 70% course fee subsidy)

Self-sponsored $1, 277.50 $766.50


(Enhanced Training Support for SME) 

$766.50 $766.50



$1,277.50 $766.50 

Original course fee: $2, 555.00 (without GST)

*All amount stated above are nett fee


Fees can be further offset by SkillsFuture Credit for Singapore aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account (PSEA) Funds for self-sponsored

*For courses commencing on or after 1 Jan 2022, SkillsFuture course funding will be revised to a basedline of 50% subsidy with an additional 20% subsidy (up to 70% subsidy) for eligible SMEs and mid-career individuals (Singapore citizens above 40 years old).

For courses commencing on or before 31 December 2021, course fee subsidy is capped at 50% of course fee or $15/hour, whichever is lower for Singapore citizens aged 21-39 years old or Singapore Permanent Residents 21 years old and above

course curriculum

Learning Unit 01:
Analyse social media platforms
Identify the suitable social media platforms that build brand awareness and nurtures relationships with your potential customers
Learning Unit 02:
Develop social media strategies and productivity
  • Develop social media marketing funnels to churn leads into sales
  • Analyse the performance of social media management campaigns
  • Improve social media engagement for your business
Learning Unit 03:
Set up and implement for Inbound Marketing with Social Media Strategies
  • Learn to plan and implement inbound marketing strategies according to the customer journey map
  • Improve your organisation’s overall marketing strategy
Learning Unit 04:
Develop communication responses on social media platforms
  • Develop a plan to increase customer loyalty based on organisation-wide policies and guidelines
  • Plan your next Advocacy Campaign by following essential steps
Learning Unit 05:
Develop content on social media platforms
  • Learn tips and techniques to curate engaging content
  • Use a web-based software to create visual content with beautiful templates
  • Develop marketing content for social media purposes

Learning Unit 06:
Manage social media content for advertisement
  • Understand the processes involved in content creation and curation
  • Plan and schedule a content calendar for different channels
  • Align your budget with your marketing goals
Learning Unit 07:
Manage inbound marketing activities to achieve goals
  • Build Inbound marketing activities to convert prospects to leads
  • Ways to improve your inbound marketing strategy
Learning Unit 08:
Lead customers through decision-making process
  • Understand processes involved in converting prospects into leads
  • Guide customers through the customer decision processes
  • Nurture leads through sales automation
Learning Unit 09:
Evaluate and optimise the ads performance
  • Measure social media ROI for better performance
  • Review and analyse customer behaviours, interests and demographics
Learning Unit 10:
Monitor marketing strategy implementation
  • Monitor and review organisations’ inbound marketing strategy implementation and effectiveness in generating leads and conversions


your sales today

Understand how you can increase your Sales Revenue by Optimizing your Sales Process with Digital Tools or our Digital Sales Transformation Programme!

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